Our Story

Our mission is to elevate STEM education by enriching student learning and enhancing educator knowledge through interactive experiences.

the einstein way

our history

The Einstein Project leadership team developed "the einstein way" to inform our stockholders what makes our organization different and allows for our success, while showcasing our core values. These behaviors in practice in our organization create our culture.

Differentiating Behaviors to Create Success:

  • We listen carefully to our stakeholder’s experiences, feedback & ideas in order to continuously improve.
  • We provide an open and honest setting that allows our stakeholders to collaborate.
  • We provide seamless interaction by providing speedy & easy solutions.
  • We are on the leading edge; we analyze, select and/or create programs & services which meet the needs of our customers.
  • We “Einstein” each product, infusing them with the best of our stakeholders’ ideas to create state-of-the-art, easy-to-use resources.
  • We use pricing models that are sustainable for us as well as affordable for our customers. We use creative methods (lease vs. buy, recycling, donations, volunteer labor support, etc.) to develop the right solution for our customers while allowing us to keep our quality standards high and our product offerings fresh.
  • We do what we commit to, creating an environment of high trust.

The result is that we are education-focused, easy to work with, and are our customers’ first choice.

Core Value Behaviors:

We proactively listen to others. We speak up so others know what we are thinking. We observe the Platinum Rule: treat others as they wish to be treated.

We relate all activities and decisions to our Einstein mission and vision.

We drive and embrace change with an open mind by consistently looking for better ways to accomplish our mission.

We share key information and work jointly to assure maximum effectiveness to achieve our mission and goals. We are inclusive of all “our” people – customers, employees, volunteers and community members’ voices are all heard.

We act and relate (with our attitudes, encouragement, and insights) to positively impact all those we come in contact with each day.

We bring a light-hearted approach to our work and relationships, which not only makes others want to be around us, but actually makes us all more productive.

Einstein Project's first home on 13th Street, Downtown Green Bay in 1991.

Einstein Project's first home on 13th Street, Downtown Green Bay in 1991.

With over 25 years of history as an innovative thinking nonprofit, our leadership team and board of directors use our past to inspire and inspire for the future.


1990 - 1992

Steven Van Dyke, Foth & Van Dyke engineering firm's leader, joins forces with David & Cecelia Turriff, local science educators, and local school districts to improve STEM education.  Then, on February 21st, the Einstein Project is born at the "little white house" in Downtown Green Bay on 13th Street and it is incorporated on as a consortium of seven area school districts, including Green Bay, Howard-Suamico, De Pere, Denmark, Sturgeon Bay, Pulaski, and Ashwaubenon. The first annual summer Einstein Academy for Professional Development is hosted in 1992.

1994 - 1995

The Einstein Project outgrows the "little white house" and moves to the Morley Murphy warehouse and the Smithsonian Science Education Center designates the Einstein Project as a national model for National Science Resource Center (NSRC), one in seven in the nation. In 1995, Kindergarten kits are made available for leasing.

1996 - 2000

Middle school kits and curriculum are added to the kits available for lease and the with this growth, the  Einstein Project outgrows the Morley Murphy building and moves to 3100 Market Street (1997). In 1998 to expand the hands-on educational experience, the Space Shuttle Pathfinder bus is introduced as a traveling classroom and the Einstein Project launches their first website. 

Then, in 1999, the first Patrick Henry Martin Memorial Golf Scramble is held in partnership with H.J. Martin & Son as a fundraiser for the nonprofit.

2001 - 2005

The Einstein Project develops their first in-house kit in partnership with the Experimental Aircraft Association (EAA) and Oakwood Elementary. The kit created is the Science of Flight Kit. As growth continues, The Einstein Project moves to Einstein Way and expands their curriculum reach, adding per-kindergarten kits to be available for leasing. In 2002, the first Science Expo and first Butterflies and Friends on Parade events are held, followed with the first Grocers on the Green Golf Outing in partnership Festival Foods, in 2003.

2006 - 2010

A study completed by UW-Green Bay researcher, Scott Ashmann, determines that The Einstein Project's hands-on science kits result in higher state standardized science test scores among 4th grade students in Wisconsin. In 2009, the Steven Van Dyke Science Education Memorial Fund is established to provide seed money for new Einstein Districts.

2011 -2015

The Einstein Project celebrates 20 years of exemplary hands-on science education and in 2013 the Greater Green Bay STEM Network is created by community partners to form a STEM ecosystem. 

With continued growth and innovative practices, the Einstein Project introduces an online inventory system to allow electronic kit ordering and professional development registration.

2016 - Present

The Einstein Project, celebrating a quarter of a century as a successful nonprofit, the Einstein Projects starts the re-branding processes after beginning to offer Engineering kits and re-inducing all forms of STEM (science, technology, engineering & math) in their kits. 

Along with re-branding, the professional development program is revamped making it more virtual to meet the ever-changing needs of the districts. Similarly, the events are updated with new names and formats, making the Science Expo, the Einstein Expo and the Science Fair becomes it's own event, called the STEAM Fair.

In 2018, the Einstein Project partners with University of Wisconsin Green Bay and Brown County to build and share the STEM Innovation Center on the university's campus. The new $23 million (funds raised by the community) will house educational resources for the community from birth to post-secondary education with an Engineering School, the Einstein Project's programs, and the Brown County 4-H Extension and Land & Water Department.